OVALTINE CRUNCHY POP
LAUNCHING CAMPAIGN
Copywriter: Huynh Yen
Art director & Designer: Phu Doan
Background:
In their youth, Gen Z enjoyed Ovaltine cocoa malt powder raw rather than as a drink. Despite today's varied snack market, this childhood novelty retains its charm. As Ovaltine launches Crunchy Pop - a snack echoing the classic Ovaltine flavor, the aim is to reignite this nostalgia among Gen Z while they enjoy this new treat.
The Idea:
Cacao Giòn Rắc- Giòn tan răng rắc, vạn cách ăn vui!
Maintaining the beloved malted cocoa taste, Ovaltine Crunchy Pop adds a pop of fun and a crunch of excitement to your world. Unleash your creativity, discover new ways to savor it, and craft your exclusive culinary masterpiece.
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